The Content industry is broken. It is controlled by big platforms where most of the profits go.
Those platforms make money by taking a huge cut from the content creator’s money, or they harvest the consumer’s data fot advertising.
The content creator needs a banking account – otherwise, there is no way for him to make money.
If the consumer has no banking account he is left with free platforms like tictoc or youtube that harvest his personal information in exchange for giving content away „for free“. If the consumer has a bank account he can get rid of ads or buy stuff on platforms like udemy.
But the fact that the creator needs a bank account leaves billions out of the loop that don’t have access to a banking system.
Wouldn’t it be nice if the creative power of those billions could be activated within a content ecosystem that would directly incentivize the content creators – without the need for a bank account?
„Single content type“ plattforms
Digital Content platforms mostly cover one content type only.
I can find a platform for Stockfotos, tutorial videos, and so forth.
That leads to the fact that on most of those platforms any user is either a contributor or a consumer.
If I am a photographer I mostly contribute photos and not so often buy them.
If I am a contributor on udemy – my focus is on selling my courses, maybe not so much on buying others.
Wouldnt it be nice to have a more balanced content ecosystem that is so diverse in regards to content that each user could be as often a consumer as a contributor?
Jumping back and forth between the digital and analog space
Following on the above:
since most platforms only serve one content type a contributor can’t do much with the credits he earned on that platform. He has to wait until the platform owner transfers money to the contributor’s bank account. Only then can the contributor take this money to PayPal and bring it back into the digital space to buy other digital content on a different content platform.
If you think about it: there is no tachnical requirement to jump back and forth between the „digital content world“ and the „analog money world“ if you want to exchange digital content. It can all be done within the digital realm.
Wouldn’t it be nice if the Photographer could use the credits he earned on a content platform directly to buy different content without leaving the digital realm?
sharing is great for traditional platforms but doesn’t help the content creator much.
If a youtube video or blog post is shared 1.000 times it doesn’t return much to the creator of that piece of content – despite the obvious relevance for so many people.
If one video of a thousand different creators is shared a thousand times each – youtube has a million more hits – without any of those video creators seeing significantly more money.
Wouldnt it be nice if there was a universal content platform where the content creators would benefit a tiny bit each time their content is handed from one hand to the other?