Emotionality
Depending on which year you are from, you may still remember tickets for concerts or theater visits, which were hung on the fridge or on the bulletin board as a dear souvenir.
And whoever remembers it, perhaps also remembers how event organizers began to integrate holograms at some point - similar to money bills - to make the cards forgery-proof.
Those times are long gone: the paper ticket has given way to the barcode on the mobile phone and has lost its emotionality.
Just as the beloved record cover disappeared with iTunes and Spotify, so too did the admission ticket and part of the memory with it.
authenticity
But let's get back to the barcodes:
They give the organizer a certain amount of security - but as a customer I don't know whether the barcode that I received in the email is actually a valid ticket.
It is even more difficult with the secondary market: I cannot take part in an event and I resell my card - will a buyer trust me that I will actually send them a ticket? He can only check this at the box office.
How can NFT help?
NFTs are digital assets with an unalterable certificate of origin and authenticity. These "live" in a wallet on an unmanipulable blockchain and every transfer of ownership is logged.
Tickets as art and storytellers
Like the artistically designed paper tickets back then, tickets in the form of NFTs can be a work of art and preserve emotions.
The admission ticket is in the customer's wallet equivalent to other digital art that he has purchased - only with the added value that it is an admission ticket.
And there is more:
The organizer can see which ticket is in which wallet at any time.
And so the organizer can provide the buyer with additional content: he can tell a story about the event.
Security on both sides
An NFT cannot be forged and can always be traced back to its origin.
For the buyer, this means that he can safely check every NFT-based ticket whether it is a forgery or an original.
For the organizer this means: all the thoughts - and perhaps also costly systems - to avoid counterfeiting and fraud are now obsolete.
And it goes further…
The organizer no longer needs any infrastructure for ticket sales.
He uses the existing infrastructure that is already used worldwide for NFTs, smart contracts, prograymmable monney and many other use cases.
The secondary market is also interesting: if tickets develop into collectables in the market and are resold, the author can receive a share of the purchase price with each transfer of ownership.
And the artist?
It makes sense for artists to do the ticketing themselves. The infrastructure is in place - the process is manageable.
The advantage for the artist is also obvious:
A direct digital communication channel with its fans
So?
NFTs offer tempting potential for all players in the market.
Will the organizer determine the process? or the artist? or a third party that is yet to develop?
One thing is certain: whoever it is - he will have a lasting impact on the future of the event industry.
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