Martina Kolle - digital transformation of a painter part 1

The title of the article is a bit misleading - the artist Martina Kolle will continue to paint on canvas and create analogue paintings.

In this article, however, the digital topics to which the artist is dedicated should be:

What does the digital world offer an analog painter?

To person

It is not an exaggeration to say that Martine Kolle will find both an artistic and a scientific background in your family. The painter Helmut Kolle and the art historian Prof. Heinz Braune-Krickau on the one hand and the Kolle dynasty of medical professors represent these two poles.

She is a master class student of Professor Markus Lüpertz, who has been accompanying her artistic path for many years.

The project

In the analogue, Martina Kolle has long since found her own language in constant further development.

The digital space, however, is artistically untapped in many areas and offers opportunities not only to go new ways, but also to define them.

In a first project we accompany Martina Kolle on her way to sound out the possibilities of virtual reality and NFTs.

Virtual reality

VR has 2 aspects for the artist:

On the one hand, he can present his works authentically in VR.

No other medium can depict art as authentically as VR can. Only real experience is better.

On the other hand, VR also offers the possibility of creating art of a very own genre:

While painters in the last few centuries have always developed sophisticated processes to capture the three-dimensionality of the world on a two-dimensional canvas, VR now offers the possibility of painting in all three dimensions for the first time.

A new world opens up not only for the painter: this changes everything for the viewer too:

The viewer becomes a wanderer:

Instead of looking at a work from the outside, the work forms the environment - the sensitive context - in which the art-experiencer moves himself.

Anyone who experiences this for the first time will not forget the fascination of this experience.

So: how can the artist use the new possibilities of VR?

There are many VR apps that are interesting for artists. One of the most impressive is certainly Tiltbrush from Google.

Here the artist actually stands in the middle of his work, painting and designing around himself.

For Martina Kolle this means new degrees of freedom that want to be explored: New tools, new methods, new effects…. Artists have to develop all of this from scratch in VR.


Creating art in digital space is one thing - rethinking analogue art for digital space is another.

The digital marketing of art is a third.

NFTs allow art to be marketed digitally - but what laws does this new market follow? Which new paths can the artist shape himself?

One thing is clear: an NFT must offer more digitally than a painting in analog space.

Martina Kolle decided to give her paintings another dimension when entering the digital world: time.

Every painting wants to tell a story - only the dimension “time” allows a narration.

In order to depict the time, Martina Kolle chose the means of animation:

We took 3 of your works and with technologies from the fields of artificial intelligence and image processing we expanded your analogue art for the digital market

It is still open where the market for NFTs and their style will develop.

If one assumes that NFT art is softly animated to contribute to a pleasant room experience, then Martina Kolle could have taken the right path here.

But how does this art get into “the room”?

In the next part we will deal with the path of the work of art into the blockchain and from there to an NFT frame - a digital picture frame with a blockchain connection.

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